Our Story

GeM is a creation of Giulia Romani and Martina Zanicotti. It offers a wide choice of bespoke services to the different needs of each client.  Giulia and Martina met in 2008 as members of the editorial team of Vogue Gioiello.  Since then they have been working together as fashion and jewelry editors. With an eclectic and visionary approach, they find in fashion the inspiration and common ground for interpreting the jewelery system and the world of fashion accessories. In 2013 they are among the founders of amusingold.com, an independent platform created to give voice to players in the contemporary jewelry.